With the emergence of COVID-19, it’s as if the world has stopped moving. It is because social distancing protocols force residents to stay inside their homes, and businesses had no choice but to close down.
This situation has resulted in massive economic pain and burden, and opening these companies can save this economic downfall. However, business people are confused about how to go about this given the new normal.
“Managing stress is important as a business owner,” shares Amanda Pratt MSW, LCSW. “This means that if we burn out, it can ultimately slow business progress or momentum and when we aren’t well, our businesses can’t be well.”
She also adds “We also know that if we cope poorly with stress, we tend to have worse physical and mental health outcomes overall, so business owner or not, this is an area that I feel should be a top priority for all of us.”
Given this, business owners need to familiarize themselves with adjusting and adapting to the new normal of doing business. To help, here are some of the best business strategies that you can employ in the new normal.
Embrace The Digital World
Since individuals are more scared to go out of their homes, one of the ways to survive is to go digital. Take this critical step so that you can bring your products and services directly to your consumers. Two examples perfectly illustrate this.
First is the rapid increase in delivery service. People do not want to go in line at supermarkets or restaurants since they’re afraid to be around many people.
With this in mind, businesses began setting up their delivery services to bring these needs directly to their customers. This strategy is useful in gaining the trust and loyalty of their customers.
Another thing to note is the shift of the physical business model for the medicine to the telemedicine approach. Before, experts are not inclined to adopt this. However, due to the current situation—pandemic, they considered this option to bring their services to their patients.
Be Proactive In Reaching Your Customers
Businesses should not stop with just shifting to digital. Instead, you should also be proactive. Do not just sit there and wait for leads to approach you. It would help if you came up with the aptest strategy to reach your customers in terms of lead generation on all channels.
You may go with inbound lead generation through PPC ads, social media, and search engine marketing or outbound lead generation through direct mail, email marketing, and cold calls.
Draft Ways To Serve The Greater Good
Do not be so focused on regaining your sales. It will come in naturally and as smoothly as possible if your audience sees that you genuinely care for them. How do you do that?
The most effective way to go about this is to study the needs of society thoroughly. Understand their struggles and pinpoint their problems to integrate the solutions to your new business approach.
For instance, people’s pain point nowadays is the fear of getting COVID-19. That’s why they are very particular when it comes to hygiene and safety measures. What you can do is to understand this particular pain point and see where you can come in.
One strategy for restaurants, for example, is to redesign their space. You may come up with a layout where your customers are 2 meters away from each other. You may also place hand sanitizers in every opening to ensure that everyone’s free from the virus.
These simple efforts will send a message to your audience that you care.
With the presence of the new normal, more and more people are coming up with practical innovations to adapt. As a company owner, your role is to study the latest changes around you and determine whether this applies to your business.
Keep in mind that you do not have to stick to the exact model. You may also modify it so that it will tailor-fit to your specific business goal.
COVID-19 has forced everyone to modify their lifestyle, and businesses are part of this. The good thing about this scenario is that there is still space to adjust and adapt to the new normal. Do not be afraid to take the risk since this is what is needed right now.
For your business to survive today’s condition, you have to ensure that you are also going or leading the pace brought about by the new normal. It is the main secret in thriving in the future.